One of the things I hate most – in writing or in speaking – is the use of squishy language. You know what this is – but you may not know you’re doing it. You care so much about what people think of you, and you try so hard each day to get through the day without offending someone, that your language becomes a slimy mess of inchoate and incoherent mush. (There. I feel better now.)
Case in point: a professional spokesperson (only because we do not have a semi-pro league; this person definitely belonged there) spoke about a new product and promoted it by touting its features as “kind of unique.” ARRGH!
Unique is among the words in the English language that can’t be qualified. They are – well – unique. Following is a partial list of words and phrases that can’t be – should never be – modified. You can’t be sort of :
- unique
- a genius
- brilliant
- stunning
- pregnant
- dead
- fascinating
- original
- the best
If you want to be memorable, have something to say. Say it well, and don’t back down. People respect the truth, style and passion. You can’t waffle your way into any of those things. I’d rather be remembered for saying interesting things that some people don’t agree with than for saying boring things that nobody can object to. And I’d rather speak to people who have the same gift. No kinda to it.